Using Social Media Successfully

Is your unit considering creating a social media channel, or do you currently have social media accounts that aren’t as effective as you would like? Jennifer Sauer and Tommy Martino, University Marketing and Communications, will discuss the important questions to consider before creating a social media account for your UM unit, guidance on choosing the most effective platform, approaches for creating compelling content, and ways to build your audience. Learn about what works using real-world examples from UM’s Instagram and Facebook pages and bring your own questions and ideas to work through during the session.